Duluth Trading and Leinenkugel’s Unveil a Quintessential Midwestern Collaboration

From Leinenkugel’s:

The two Wisconsin icons deliver the ultimate summer kit with co-branded apparel and accessories

MOUNT HOREB, WI ., April 30, 2025 — Duluth Trading Co., a lifestyle brand of men’s and women’s workwear, casual wear, outdoor apparel and accessories, today announced a limited-edition collaboration with Jacob Leinenkugel Brewing Company, its Wisconsin neighbor known for their iconic Summer Shandy and other brews. Together, Duluth and Leinenkugel’s unveil the quintessential summer kit, featuring co-branded apparel, accessories and more.

“We’re thrilled to raise a glass with Leinenkugel’s and bring this uniquely Midwestern partnership to life,” said Ricker Schlecht, SVP of Product Development at Duluth Trading. “Both of our brands are rooted in craftsmanship and a very Midwestern approach to enjoying life. This limited-edition capsule is built for summer adventures, whether you’re cracking open a cold one by the lake or getting your hands dirty at the cabin.”

“This partnership is as natural of a fit as an ice-cold Summer Shandy on a hot day,” said Tony Bugher, President of Leinenkugel’s. “Summer is certainly celebrated in the Northwoods and teaming up with Duluth Trading brings lake life through in a whole new way. It’s about pairing great beer with new summer wearables and making the most of every moment outside.”

Combining Leinenkugel’s familiar feel of the Northwoods with Duluth’s product ingenuity and signature, solution-based features, this co-branded collection celebrates good times and summer adventures from the lakeside to the tailgate, and everywhere in between.

Key pieces in the new Duluth Trading x Leinenkugel’s collection are intended for 21+ consumers, and include:

• Men’s BBQ Short Sleeve Shirt ($44.50): Available in Slim, Standard and Relaxed fits, the BBQ Short Sleeve Shirt is made with light and airy 100% cotton poplin fabric. Duluth’s signature Reach Gussets® and back shoulder pleats offer complete freedom of movement, and an untucked length allows for everyday, casual wear.
• Men’s Buck Naked Pattern Boxer Briefs ($19.50): With over 20,000 five-star reviews, Duluth’s no-pinch, no-stink, no-sweat Buck Naked Pattern Boxer Briefs are redesigned for this partnership with Leinenkugel’s logo, beer bottles, canoes and other summer-inspired graphics.
• Men’s Buck Naked Smooth Boxer Briefs ($24.50): These briefs provide all the Buck Naked performance customers expect and love from Duluth, in a slightly lighter and smoother 87% polyester and 13% spandex knit– making it the perfect canvas for this collaboration’s limited-edition artwork featuring a lake landscape.
• Men’s Buck Naked Smooth Bullpen Boxer Briefs ($29.50): The corralling power of Duluth’s Bullpen technology works to support and stabilize right where you need it.
• Savory Herb Peanuts ($8.95): A unique treat only available at retail, these nuts are a tasty complement to your Leinenkugel’s beer.
• And an assortment of accessories and gear such as the Men’s Stay-Put Lightweight Crew Socks ($14.95), Duluth Truck Stop Hat ($14.95) and SiliPint Beer Stein, 28oz ($19.95).

The full Duluth Trading x Leinenkugel’s collection is available to shop now, exclusively at www.duluthtrading.com/limited-edition/ and select Duluth Trading stores. To find the nearest Duluth Trading store in your area, visit www.duluthtrading.com/find-stores.

About Duluth Trading
Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading’s family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by the “Superior Standard,” and commits to providing outstanding customer service under the “No Bull Guarantee.” To learn more, visit www.duluthtrading.com or one of the 65 Duluth Trading store locations nationwide.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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