Yuengling Filming 5 New TV Commercials (Exclusive Photo)

UPDATE:  Here’s a mybeerbuzz Exclusive behind the scenes photo from the Lemmings–Different is Good commercial courtesy of Pavone.  There will also be an upcoming contest on Facebook,  where fans of Yuengling can vote how the commercial ends…stay tuned for details!

Still gathering all of the details on this one, but Yuengling has hired Pavone advertising agency in Harrisburg, PA to create a series of 5 TV commercials that will be airing in early 2013 in all of the existing 14-states Yuengling distributes to.  Pavone did some of Yuengling’s original commercials and these new spots will follow in the same 15-second and 30-second formats. 

The commercials are being filmed in Baltimore and will focus on marketing Yuengling and Yuengling Light to a younger market with titles that return Yuengling to a household name.  The commercials will be aptly named “Standard Beer”, “Lemmings-Different is Good”, “Doodads Radio”, No Bull, Just Lager” and an as yet to be named spot fro Yuengling Lager.  The ads will take aim at craft-beer and reinforce that Yuengling is tried and true and not just a new “fad” in beer.

Stay tuned for a peek at the actual spots as they are developed.