Steven’s Point – Nude Beach Summer Wheat Available Now in 16oz 4-Pack Cans

award-winning summer seasonal ale, available only during warm-weather months, is now sold in four-packs of 16-ounce cans wherever Point craft beers are sold.

More and more craft beer brewers and consumers are realizing and appreciating the advantages of beer in aluminum cans, and 16-ounce cans are an especially popular part of the trend, according to Joe Martino, Stevens Point Brewery Managing Partner. “A 16-ounce can allows for a pint pour, a serving size that many beer lovers prefer,” Martino said, adding that cans are convenient, light, unbreakable and recyclable.

The 16-ounce can four-pack offers beer lovers more options when purchasing Point Nude Beach Summer Wheat, Stevens Point Brewery’s largest selling seasonal beer, which is also available in six-packs and 12-packs of 12-ounce bottles, 12-packs of 12-ounce cans and on draft. “Last year we increased production of Nude Beach Summer Wheat by 50 percent to prepare for summer demand,” Martino noted. “This summer we expect that sales of Point Nude Beach Summer Wheat will be strong again. Our new 16-ounce can package will help meet that demand for a great beer on a warm summer afternoon or evening.”

Strong summer sales are not the only testament to Point Nude Beach Summer Wheat’s quality and popularity. Since making its debut in 2008 as one of Stevens Point Brewery’s most successful new product launches ever, the golden-colored, unfiltered wheat ale has received several beer competition awards, most recently a silver medal in the Wheat Ale category of the 2012 World Beer Championships sponsored by Chicago’s Beverage Testing Institute.

Point Nude Beach Summer Wheat is brewed with unmalted white wheat, malted red wheat, specialty barley malts, fresh Mt. Hood hops from the Yakima Valley and Stevens Point Brewery’s own ale yeast, which lends a hint of citrus to the brew. The unmalted wheat imparts body and the beer’s distinctive wheat flavor. The red wheat adds a slightly sweet character. It all adds up to a flavorful, refreshing beer for summer.
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