New Belgium Switches Blue Paddle from Canoe To Ping-Pong Paddle Design
Story by:
MyBeer Buzz
Published: October 10, 2013
| Updated: July 5, 2025
We brought you the original label below, now comes word from New Belgium that they will be be overhauling the label to use a Blue ping-pong paddle instead of the canoe. This Pilsner will remain the same, but the above design is part of the overall packaging re-design underway at New Belgium. This is of course pending the TTB shutdown/approval of this label. As a side note, the TTB is also delaying the New Belgium Spring Blonde label approval. 
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