Hangar 24 Releasing New “H24” Logo & Packaging 11/12

Redlands California’s Hangar 24 Craft Brewery will be introducing a new brewery logo at an event held at their Tasting Room on November 12 at 6pm. The event will be held in conjunction with The Inland Empire 66ers, who will also unveil a new logo at the event. The Brewery’s new mark incorporates elements of aviation and brewing from past marks while introducing a unique typeface and a new range of colors. It includes an additional, simplified ‘H24’ logo and an icon to use on a variety of pieces.

Packaging and labels will retain the same design, while introducing the logo and typeface elements. The new logo will gradually come into use as new packaging is ordered, and has already been used by the brewery’s Marketing Department for promotional materials.

“Our new look takes elements from our history and from past designs, bringing them forward to create an authentic new look that encompasses Hangar 24 as it stands today,” said Founder and Master Brewer Ben Cook. “We’ve had so many different logos and marks over the years, and we’ve grown so much as a company, we thought it was time to bring all of this history together to create one unifying mark that represents Hangar 24 and our beers.”

The new mark combines the high arch of an aircraft hangar with the wings of an eagle, elements used in the Brewery’s previous logos. The barley featured in the old logo remains, balancing aspects of aviation and brewing. Two different 40’s-era fonts complete the design and include a unique font created especially for the words ‘Hangar 24’.

“The Hangar 24 name has a very specific meaning to me,” said Cook. “My fellow pilots and I would invite our families and friends out to the Redlands airport, and we’d make sure that everyone had a chance experience the joy of flying. Once we were back on the ground, it was in hangar 24 that we’d meet up to swap stories, share our homebrews, barbecue and play music.”

The full logo and its horizontal design are accompanied by a vertical option that uses the popular abbreviation “H24” instead of the Brewery’s full name. Introduced for the Brewery’s 1st Anniversary, merchandise bearing the H24 logo has remained amongst the most popular clothing sold at the Brewery’s Tasting Room. Also created is an icon using graphic elements from the logo, but no text, for use on items as an added visual element.

The new marks were created by design firm The Brandit, the North Carolina designers responsible for the Brewery’s aviation-themed labels, and the process was overseen by the Brewery’s marketing department. By Black Friday, November 29, merchandise will be available for sale in the Tasting Room and on the Hangar 24 website bearing the new logo. These will include a 2L stainless steel growler and a long sleeved shirt – two items that the Brewery has never before offered.

At the event on November 12 a commemorative glass with both the new Brewery logo and the 66ers logo will be offered for sale. Hangar 24 is a sponsor of the team and has put on promotions and special nights with the team nearly since the inception of the Brewery five years ago.
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