Big Rock Brewery Unveils SAAZ Republic Pilz to Ontario

CALGARY, ALBERTA–Nov. 20, 2013/mbb/ – One of Canada’s oldest and pioneering craft breweries is positioning themselves for a resurgence in Ontario. This week, Big Rock will release Saaz Republic Pilz, the first of three upcoming new releases in Ontario.

Dating back to the mid-1800s, Pilsners are a pale lager in style that take their name from their birthplace: Pilsen, Czech Republic.

Brewmaster Paul Gautreau has created a Pilsner that pays homage to original European style Pilsners while continuing Big Rock’s tenacious pursuit of local innovation. "I believe that in a craft segment dominated by ales, there is a place for a true European style Pilsner," says Paul. "SAAZ Republic Pilz is a light lager generously spiced with Czech hops which fills that niche."

SAAZ Republic Pilz has a distinct but mild bitterness on the front end followed by a slight hop middle and a clean, refreshing finish. Poured in a glass, SAAZ Republic Pilz is a thing of beauty, sporting a dense, white head atop a golden yellow body.

In addition to launching new brews to the province, Big Rock has appointed the newly launched Craft Brand Company as their new agency and branding partner in Ontario and has a promise of adventurous and exciting things ahead.

"Big Rock is in a transformation of sorts by returning to our roots by being bolder and brewing beers with different methods that haven’t been seen for hundreds of years," said Big Rock Brewery CEO Bob Sartor. "We are eager to roll out some of these products to Ontario and get back to working with the community."
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