Schell’s Launches New Pilsner Series To Celebrate 30th Anniversary of Original Schell’s Pils

In 1984, the August Schell Brewing Company’s President Ted Marti had the passion and vision to break away from the then popular image of beer in America. At that time, America’s unique beers and breweries had all but disappeared, leaving only a few who mass-produced commodity beers with little or no character, tradition or culture worth mentioning. With a rich German heritage, Schell’s introduction of a full-flavored, traditional Bavarian-style Pilsner was only the start of the breweries contribution to the craft beer revolution that stands stronger than ever today. Later that year, Ted introduced Schell’s Weiss Beer followed by numerous other craft beer varieties over the years.

The Schell’s 30th Anniversary Pilsner Series will consist of 4 different Pilsner beers. It will include the original recipe from 1984, Schell’s current Pils beer & two new innovative varieties made to help celebrate this historic occasion, a Roggen and Mandarina Bavaria Pils. Schell’s original Pils recipe is what the late beer aficionado Michael Jackson called “One of the best American examples of the Pilsner style.” It has a light maltiness, delicate noble hop aroma and a pleasant hop bitterness. The current Pils beer recipe has evolved over the past 30 years. Today it is brewed with 100% 2-row barley malt and is dry hopped with Sterling hops. It has a rich malt body accented by a large floral hop and malt aroma with a refreshing hop tang. The Roggen Pils is a twist on the traditional, featuring spicy rye malt coupled with spicy Tettnang and Smaragd hops from the Tettnang region of Germany. The fourth Pils variety showcases a new hop from Germany called Mandarina Bavaria. Its strong tangerine and citrus notes dominate the flavor and aroma.

This series of beers will be released in 12-pack samplers containing 3 12oz. bottles of each variety and sets of 4 1/6-barrels starting in February. A series to commemorate the 30th anniversary of Schell’s Hefeweizen will also be available in July.