Magners® Irish Cider Launches Refreshed Packaging Design

Middlebury, VT  March 10, 2015

Magners Irish Cider, the world’s best selling Irish cider, is excited to announce a refreshed packaging design across all products in the United States portfolio.

Just in time for St. Patrick’s Day, Magners’ updated packaging encompasses a brighter palette of green and yellow. This update reinforces the values at the heart of the Magners brand, while creating a new and contemporary look and feel. The new design is modern, but with references to the iconic cider vats that people will always associate with Magners.

“Magners has a rich history as the world’s most popular Irish hard cider, and is still made today using traditional methods and all-natural products. The fresh new packaging reflects our Irish roots with a contemporary twist,” says Magners Brand Manager Niamh Parlon.

Magners Original, made from 17 varieties of apples grown in Magners’ orchards, and Magners Pear, made from 100% premium pears, are both available throughout the United States.

Along with the refreshed packaging design, Magners is also unveiling a revamped website. The updated design brings the brand’s story to life while creating a crisp user-friendly experience for consumers. The site will also feature a cider locator, so consumers in the US can find Magners at retail locations near them. 

For more information about Magners Cider visit: http://usa.magners.com/home.php