Fort Collins Teams Up With REI For Black Friday: “A Day Well Lived”

Fort Collins, Colo. – When REI CEO, Jerry Stritzke, announced REI’s Opt

Outside campaign Tina Peters, Co-Owner and General Manager of FCB: Fort

Collins Brewery immediately applauded the notion and wanted to support REI

and their inspirational move to Opt Outside this Black Friday.

Jerry Stritzke wrote an open letter to announce the Opt Outside campaign

by stating that, "For 76 years, our co-op has been dedicated to one thing and one

thing only: a life outdoors. We believe that being outside makes our lives better.

And Black Friday is the perfect time to remind ourselves of this essential truth."

Craft beer is an equally passionate industry about quality of life and a belief in

doing what you love both professionally and personally. With these two core

principles in mind, FCB extended a promotion valid to all local Colorado REI co-ops to enhance any REI employee’s Black Friday spent outside, not in the aisles

of department and retail stores alike.

Any REI employee presenting their employee card at FCB, Modern

Tavern on Black Friday will receive a FREE growler fill of any FCB craft beer or

house-made root beer in one of FCB’s plastic, recyclable and portable growlers.

Word quickly spread of this promotion at the local Fort Collins REI co-op, with

general manager Jason Orr and National CEO Jerry Stritzke coming to the

brewery to present FCB with a thank you plaque. “REI’s Opt Outside campaign

struck a cord with us and we wanted to contribute by offering the opportunity for

REI staff members to receive some complimentary FCB craft beer or root beer to

pair with their outdoor activities for the day” stated FCB co-owner and General

Manager Tina Peters.

It is the hope of both REI and FCB that the Opt Outside campaign strikes

a chord with not only other business, but also individuals to get outside and give

thanks for the great gift of exploring the outdoors – leaving the lines for another day.