Small Town Brewery & Wisconsin Brewing Announce National Roll-Out of 10.7% ABV Not Your Father’s Root Beer

WAUCONDA, IL – 19 April 2016 – Small Town Brewery ("Small Town") and Wisconsin Brewing Company announced today that they will be partnering exclusively to launch the 10.7% ABV version of Not Your Father’s Root Beer nation-wide. This iteration marks the third nationally distributed product from Small Town Brewery after last year’s rollouts of Not Your Father’s Root Beer 5.9% and Not Your Father’s Ginger Ale. Until now, this higher strength version of Not Your Father’s Root Beer has only been available in limited quantities in the Chicagoland area. 

"The 10.7% was one of our earliest brews and has been amazingly popular since day one," said Tim Kovac, founder and Brewmaster at Small Town. "Demand is strong and has been growing. The biggest challenge of rolling out this product nationally was finding a partner who could scale up production while consistently maintaining our quality standards. The collaboration with Wisconsin Brewing Company has been a great fit — their skill and dedication to craft brewing are unparalleled."

Innovation has been the hallmark at Small Town Brewery and its flagship beer, Not Your Father’s Root Beer 5.9%, has become the #1 selling (6-pack bottle) craft beer in America. As the craft beer industry continues to grow, Not Your Father’s Root Beer has made up a full third of that growth YTD in 2016.¹

"Our values at Wisconsin Brewing Company include working with people, like Tim and the team from Small Town, who share our passion for innovation and commitment to quality," said Carl Nolen, president & CEO of Wisconsin Brewing Company. "As a result of this great collaborative effort, and months of trials, we’ve perfected and scaled a formula that perfectly matches the quality of the original Not Your Father’s Root Beer."

Not Your Father’s Root Beer 10.7% will be available on draft in restaurants and bars across the country. Limited edition 22oz. bombers will also be released to key off-premise accounts three times per year, with a suggested retail price of $7.99. The rollout will begin in Illinois in May, with the national roll-out expanding to additional states over the summer season. The brew should be available in 45 states by fall 2016. Maine, Mississippi, Montana, New Hampshire, and Tennessee will be excluded due to state regulations limiting ABV content in beer.

¹ Nielsen Total US All Outlet latest YTD ending 3/26/2016