Urban Chestnut Launches Urban Underdog in Ardagh Beverage Cans

We brought you an early peek, and now this from Urban Chestnut:

CHICAGO, IL April 18, 2017 Urban Chestnut Brewing Co. (UCBC) has partnered with Ardagh Group to develop and release an on-premise only package for the city of St. Louis, available at local bars and restaurants. By packaging Urban Underdog, an American Lager, in Ardagh 16 oz. beverage cans with a special, eye-catching matte finish, Urban Chestnut has activated an innovative new look for the American staple in canned beer.

David Wolfe, President and Co-Founder, UCBC, says this new offering is indicative of the company’s efforts to expand its growing customer base. "From a brewing perspective, we’ve been primarily focused on offering our traditional, true-to-style European beers (our Reverence Series) and our modern, American craft beers (our Revolution Series), but Underdog sits somewhere in between," he cites. "Urban Underdog, as an American lager, has a wider ‘built-in’ appeal than our core offerings. And by packaging this beer style in these uniquely finished Ardagh cans, we’re utilizing the can’s surface to feature our brand with a simple design and shiny-yet-matted finish that provides the great product inside the can with an eye-appealing, stand-alone delivery vehicle – the beverage can."

Claude Marbach, CEO, Ardagh Metal – Beverage North America, says the company is excited to support Urban Chestnut in its expansion efforts. "Growth in the craft beer market is being fueled by success stories such as Urban Chestnut," he says. "The Urban Chestnut team is creating unique offerings of quality and taste that are increasingly finding an audience and beverage cans are a great option in reaching a wider market. Growing brands also benefit from the beverage can’s strong environmental advantages such as having the highest recycle rate of any beverage package."