Shmaltz Brewing’s “Black Friday Black Beer Fest”

From Shmaltz:

Troy, NY  — Wednesday, November 14, 2018 — Don’t get trampled… get beer! Shmaltz Brewing Company continues its yearly tradition of inviting their favorite local breweries to showcase their finest dark beers on the biggest retail day of the year. Shmaltz Brewing hosts the 6th Annual Black Friday Black Beer Fest with upwards of 10 renowned breweries next Friday, November 23, 2018 (VIP: 5pm-6pm, GA: 6pm-9pm). In addition to Shmaltz, the following breweries will feature exceptional dark beers: Brown’s, Brooklyn, Ommegang, Rare Form, R.S. Taylor & Sons, Singlecut, Artisanal, and more.

At the festival, Shmaltz features its new 2018 recipes of Chanukah, Hanukkah…Pass the Beer® (Dark Ale Brewed with Chocolate, 8% ABV) and Jewbelation 22® (Imperial Brown Ale, 11% ABV), as well as verticals of Funky Jewbelation® and rare/vintage treats. VIP tickets ($30) include a free flight of rare beers at the special tasting session at 518 Craft from 5pm – 6 pm; local Troy snacks and delicious beer cocktails will be on hand at the VIP hour. General Admission tickets ($20) to the 6th Annual Black Friday Black Beer Fest next door at Bootlegger’s Bar & Grill (200 Broadway, Troy, NY) include five beer samples and a glass. Live music will rock the festival all night long. All ticket holders get 20% off beer to go at 518 Craft. To purchase tickets, please visit: http://blackfridayfest.eventbrite.com .

Shmaltz Brewing — New Releases — Chanukah 2018
For the first time in its history, Shmaltz Brewing debuts for the 2018 holiday season their official Chanukah beer in 12 oz. cans and the revered Jewbelation® anniversary ale in 16 oz. cans. For nearly 22 years, 22 oz. bottles have been the signature package for so many of Shmaltz’s beloved creations. As Shmaltz ponders turning 22 and the incredible increase in popularity of cans, the question arises of whether 2018 marks the death of The 22 oz. Bottle?
Collectively, we can find out if in fact The 22 oz. Bottle has run its course, and in the meantime, let’s rejoice with family and friends this holiday season with delicious cans of Chanukah, Hanukkah…Pass the Beer® (Dark Ale Brewed with Chocolate, 8% ABV) and Jewbelation 22® (Imperial Brown Ale, 11% ABV).

Chanukah, Hanukkah…Pass the Beer® — Dark Ale Brewed with Chocolate (12 oz. Cans, 4-Packs, 8% ABV)
Candles won’t be the only thing getting lit this year, with this chocolate bomb rounded out by a heady, earthy hop profile and vanilla notes. A triple brown ale, this Chanukah strong ale beautifully balances complex caramel roasted malts with a citrusy puckering all tied together for the perfect before or after dinner beer. No matter how you spell Chanukah, imbibers will be holding the official chosen beer for this holiday season.

Jewbelation 22® — Imperial Brown Ale (16 oz. cans, 11% ABV)
Mazel Tov — it’s a big beautiful bouncing brown ale! Shmaltz’s 15th version of its acclaimed seasonal Anniversary offering Jewbelation® is quite the work of art. Playing off of surrealist Belgian painter René Magritte’s famous This Is Not A Pipe, Shmaltz’s new packaging allows the consumers to contemplate the notion, This is Not a 22oz Bottle. Jewbelation 22 is now exclusively available in 16 oz. cans. Creative and whimsical, Jewbelation 22® is yet another masterpiece in Shmaltz’s award-winning portfolio.

Jewbelation 22® eloquently balances 11 malts and 11 hops for a beer that’s perfect to drink now, cellar for future holiday festivities or bring to your next bottle share. Rising to a hefty 11% ABV, the alcohol feels more warming and welcoming than its percentage might suggest. A very complex anniversary ale worthy of being part of the Jewbelation® family.
To Life… L’Chaim!

About Shmaltz Brewing Company
Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 30 states, through 40 wholesalers and in nearly 5,000 retailers.
After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open six days a week (Tues-Sun) and offers tours, barrel-aged previews, beer to- go, and special releases.
RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery recently brought home 1 platinum, 10 gold and 6 silver medals from the World Beer Championships.
In the past several years, Shmaltz Brewing introduced its line of upstate New York focused farm beers under the 518/838 Craft brand name, acquired and rebranded the Alphabet City Brewing beers, and signed an exclusive licensing agreement with CBS for a series of Star Trek beers distributed through its sales network. In 2018, Shmaltz also signed a national sales and marketing partnership with Artisanal brands, who represents renowned brewers such as Bosteels (Triple Karmeliet), La Trappe, and American craft brewers Fulton (MN) and Whiner (IL).