Boulevard Announces New Easy Sport Recreation Ale Cans

We brought you a peek back in Dec, and now this from Boulevard:

Following over a year of development, testing and tasting, we’re excited to introduce Easy Sport Recreation Ale, a beer brewed for runners, cyclists, hikers, pickleball players, karate masters, yogis, disc golfers, ball golfers, yard mowers, jazzercisers and people who are just plain thirsty.
Easy Sport is a refreshing, super drinkable, bright ale with a hint of tangerine. Beginning with a simple, easy-drinking blonde ale recipe, we add electrolytes to an extended mash and again during the boil to create a super dry, perfectly balanced beer. At the end of fermentation, we add more electrolytes and a touch of tangerine peel resulting in a slightly tart, subtly salty, all-natural, low calorie, carb-conscious beer.

Malt
Pale malt
Hops
Columbus – 15 minutes into boil to provide balancing bitterness
Mandarina Bavaria – during whirlpooling to impart a kiss of tangerine/citrus flavor and aroma
Yeast
Scottish ale

Supplements
Potassium – maintains hydration and assists in recovery
Magnesium – optimizes brain, muscle and nerve function and enables faster recovery
Sea Salt – provides minerals to improve hydration, balances blood sugar & pressure

Flavor Profile
Aroma – Citrus, honey-like malt
Malt – Airy, subtle sweetness
Hops – Supporting balance
Balance – Refreshing tartness
Body – Light, crisp

Characteristics
Alcohol by Volume – 4.1%
IBUs – 22
Color – 10 EBC
Carbs – 4.5g
Calories – 99

Pairings
Goo packs, jersey pocket bananas, granola bars, gummy bears, burpees, a wicked runner’s high
Easy Sport debuts starting in the Greater Kansas City Area starting on Monday, April 1^st and will be distributed nationwide, year-round exclusively in six-packs of 12oz cans. Please note that we do not have access to our distributors’ delivery schedules and will be unable to confirm when Easy Sport is available near you
– Jeremy Danner, Ambassador Brewer

This April 1st Update from Boulevard:

So, I guess it’s time for us to fess up.

Here it is.

The truth about Easy Sport is…

THOSE PEOPLE ARE WRONG. EASY SPORT IS TOTALLY, COMPLETELY, UNEQUIVOCALLY, 100% REAL.

AND, it really is starting to hit shelves today! We’re thrilled to have you try this refreshing new ale with just 99 calories and 4.5g carbs per can, plus added magnesium, potassium and sea salt, making it the perfect post-ride/post-race/post-game/post-workout/post-whatever beer.

We would never try to fool you. Well, I mean, yes. We would. But this time around, we’re dead serious and ready to be the newest part of your routine. Learn more about Easy Sport and keep an eye on our Beer Finder as it hits shelves throughout the country over the next few weeks!