New Realm Adding Straight from the Tart Sour IPA, & King of Pops Collaboration

From New Realm:

ATLANTA, GA  & VIRGINIA BEACH, VA  – January 2020 – This dry-hopped Sour IPA comes to you
straight from the heart as the most recent brew in The New Realm Sour Series. Straight from
the Tart combines the puckering tartness of a sour beer with an abundance of citrus and fruity
hop notes to create a beer that is the best of both worlds. This new limited release is a perfect
pairing for both IPA and Sour beer fans alike, as its complexity of flavor will have beer drinkers
reaching for another sip all winter long.

“Straight from the Tart is a beer our brewers in Virginia Beach had suggested us brewing
for a while now. It’s fermented with a brewer’s yeast that produces natural lactic acid during
fermentation. The tartness of the beer combined with the lemony hop flavors makes for a really
nicely balanced tart IPA” said Mitch Steele, Brewmaster and Co-Founder of New Realm Brewing
Company.

Straight from the Tart Sour IPA is now available for a limited time on draft and in 12oz.
six pack cans. Grab it in New Realm’s Atlanta and Virginia Beach brewery to-go coolers, as well
as your favorite retailers around Georgia and the Hampton Roads, Northern and Western areas
of Virginia.

Information:
Straight from the Tart:
 Style: Sour India Pale Ale
 Specs: 6.9% ABV / 20 IBUs
 Appearance: Pours Hazy and Gold
 Package: 12oz six pack cans and draft
 Distribution: Throughout Georgia, the majority of Virginia
 Availability: January – March 2020

New Realm Brewing is located at 550 Somerset Terrace NE in Atlanta (30306) and 1209
Craft Lane in Virginia (23454) with reservations accepted via OpenTable on New Realm’s
website. For a complete list of hours, information on private events and public tours, as well as
additional information, visit newrealmbrewing.com.

About New Realm Brewing:
New Realm Brewing Company is an American craft brewery started in 2016 by co-founders
Carey Falcone, Bob Powers and Mitch Steele. On a mission to rethink tradition and bend the
rules, the team planted their first production facility in a 20,000-square foot space on Atlanta’s
east side Beltline trail in December of 2017, featuring a 25hl brewhouse, 3,000-square foot
restaurant, rooftop patio and beer garden. A second location opened in Virginia Beach in the
middle of 2018 enabling New Realm to increase their ability to innovate and create new beers.
The Virginia Beach location is a 58,000-square foot space with a 50bbl brewhouse. Like Atlanta,
the second location features a large outdoor beer garden, private event space and restaurant.
New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all
with a customer-centric commitment and approach.
New Realm’s recent awards include: Brewbound’s 2018 “Rising Star” brewery, Ratebeer’s 2018
“Best New Brewer in Georgia,” Ratebeer’s 2018 11th “Best New Brewer in the World”, and
Virginia Craft Beer Cup’s gold medal and “Best in Show” for Euphonia Pilsner. Brewmaster
Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and co-
authored the book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale.

ATLANTA, GA & VIRGINIA BEACH, VA – January 16 th , 2020 – The collaboration continues
between two Atlanta-based tastemakers, as King of Pops and New Realm Brewing aim to warm
things up around town. The second release in the “Push Cart Series,” a Chocolate Sea Salt
Imperial Ale, is perfect for winter in the city or escapes to the beach. This dark, creamy and
sweet Imperial Ale is smooth and chocolatey with just a hint of salt on the finish.

“We worked with our friends at King of Pops and their ingredients to create this beer
which does a remarkable job of replicating the creamy chocolate flavor of their most popular
pop. Projects like this where we get to work with great folks in our community, are extremely
fun and tremendously delicious!” said Mitch Steele, Brewmaster and Co-Founder of New Realm
Brewing.

“Chocolate Sea Salt is our best-selling flavor, and it’s the one we try our best to have at
every single cart and shop. We thought it would fit well with a darker beer, perfect for the
increasingly mild but dreary Atlanta winters” said Steven Carse, Co-Founder of King of Pops.
Available starting January 21st for a limited time on draft and in 12oz. six pack cans.
Grab it in New Realm’s Atlanta and Virginia Beach brewery to-go coolers, or at your favorite
retailers around Georgia.

Information:
 Style: Imperial ale with King of Pops chocolate and sea salt
 Specs: 8.6% ABV / 25 IBU / Deep brown color
 Package: 12oz six pack cans and draft
 Distribution: Retailers throughout Georgia; Atlanta and Virginia Beach taprooms
 Availability: Limited, January 21 st , 2020

About King of Pops:
King of Pops started with a couple thousand bucks, a used ice cream push cart, and a whole lot
of luck. Our success is due to amazing community support which we’ve received since day one.
We do our best to respond to that support with love, gratitude and some laughs.

We work really hard to be an example of business doing good – our purpose is to create
Unexpected Moments of Happiness. Come have a pop, stop by our farm or do some yoga with
us. Mainly we just hope you’re doing great.