Short’s Brewing Co Brands Announce Distribution Expansion Into Five States

From Short’s:

Elk Rapids, MI  – Short’s Brewing Co, along with sister brands Starcut Ciders and Beaches
Hard Seltzer are taking their bevrolution on the road and are now available in five additional
states. Tennessee, New York, New Jersey, Rhode Island, and Massachusetts have all received
shipments from the brands this month.

Distribution out of their home-state of Michigan began in 2016, and started with the Midwest
region, including Indiana, Illinois, Ohio and Wisconsin. Colorado quickly followed at the end of
2016. Florida was added in 2018 and a relaunch of Philadelphia, Pennsylvania at the beginning
of 2020.

See below for an outline of brand availability by state:

Massachusetts—Starcut Cider & Beaches Hard Seltzer, distributed by Atlantic Beverage
Distributors.
New Jersey—Starcut Cider, distributed by Cape Beverage Distributing.
New York—Short’s Brewing Co Flagship brands (Soft Parade, Local’s Light, and Huma Lupa
Licious) plus Starcut Ciders & Beaches Hard Seltzer, distributed by S.K.I. Beer.
Rhode Island—Starcut Cider & Beaches Hard Seltzer, also distributed by Atlantic Beverage
Distributors.
Tennessee—Starcut Cider & Beaches Hard Seltzer, distributed by Tennessee Craft
Distributors.

“This is a very exciting time for all three of our brands and for our company.” Said Pauline
Knighton-Prueter, CSO of Short’s Brewing Co. “We’ve had a ton of demand from these regions,
and we’ve been working on this increased footprint for a while. With on- and off-prem accounts
opening back up, it’s a perfect time to share our brands with a larger audience and our
distributor partners are awesome and ready to rock.”

So, what’s next for Short’s Brewing Co brands?

“The only thing constant around here is change, we hope to bring even more states online this
fall!”

For more information about Short’s Brewing Company: https://www.shortsbrewing.com

About Short’s Brewing Company

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by
Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids
Production Facility. The brewery is known widely for their flagship and experimental brews
including Soft Parade, Local’s Light, and Huma Lupa Licious. Short’s prides themselves on
producing fearlessly creative beers, handmade by people who care in Northern Michigan.

Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in
2014 and Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and
fermentation innovation to create unique, premium beverages.