
Guinness and Joe Montana Release a Limited-Edition Lager Ahead of the Big Game
I brought you an early peek at this packaging, and now this update from Guinness:

Heineken Proves Fandom Turns Strangers Into Friends with New York-Based Social Experiment
Hundreds of football fans turned up at Central Park Tavern in New York City to

Peroni Nastro Azzurro Celebrates Blue-Ribbon Worthy Moments with New Campaign & Limited-Edition Gold Bottles
Inspired by Italian heritage, craftsmanship, and style, the iconic Italian beer brand toasts to everyday

Asahi Introduces ZEITAKU SHIBORI to U.S. Consumers, Blending Japanese Craft with American Production
Premium Japanese RTD Enters U.S. Market Under Asahi’s Global Expansion Strategy WAUNAKEE, Wisconsin, Jan. 19,

Dos Equis Bringing Back The Most Interesting Man In The World
The Iconic Character Returns to Reignite Curiosity and Inspire a New Generation to “Stay Thirsty®”

Brewery Ommegang Liefmans Pale Sour Collaboration Returns
Today I have a returning international collaboration returning in 2026 from Brewery Ommegang in Cooperstown, New

Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option
Modelo launches new Chelada® Limón y Sal Non-Alcoholic – bold and zesty flavor meets moderation

New Lifesum Data Reveals the Foods That Fix a Hangover Fastest
LONDON, Jan. 1, 2026 — Health and nutrition app Lifesum has unveiled its annual Hangover Nutrition Index, ranking the

Boulevard Brewing & Five Farms Team Up For Irish Cream Barrel-Aged Stout
This morning, I have a new collaboration stout coming from Boulevard Brewing in Kansas City, Missouri. This is

Paulaner to Become Official Supplier of the Future Audi F1 Team
Munich brewery joins Audi’s entry into Formula 1Paulaner to bring celebratory and convivial culture to future