PHORM ENERGY ANNOUNCES NEW SILVER LIGHTNING FLAVOR THAT FUELS THE BOLT WITHIN

To celebrate the new flavor in a big way, Phorm Energy is hosting an electrifying fitness challenge ahead of the Big Game in San Francisco Featuring DJ Disco Lines, Bussin’ With The Boys, and MMA Star Michael Chandler


St. Louis, Missouri – January 5, 2026 – Phorm Energy, now a top 15 brand in total energy*, is charging into the new year with strong momentum and an all-new Silver Lightning flavor. 

The new permanent addition to Phorm Energy’s core portfolio features an energizing and refreshingly bright flavor profile with notes of bold citrus. Silver Lightning joins Screamin’ Freedom, Grape Smash, Orange Fury, and Blue Blitz as the fifth flavor in the Phorm Energy portfolio. Featuring the brand’s distinctive camouflage packaging, Silver Lightning is available nationwide starting today, January 5, for consumers looking for a sharp, zesty addition to their daily routine. 

Thomas Russell, General Manager of Phorm Energy, said: “With the expansion of our core portfolio and our growing footprint in key markets, Phorm Energy is doubling down on our purpose: fueling those who do the work. The Big Game is one of the most iconic stages of ambition and achievement, which provides the perfect opportunity to showcase not just our newest flavor, but the values that unite us with our consumers: effort, resilience, and grit.”
Phorm Energy is harnessing the power of Silver Lightning to host a high-energy fitness challenge ahead of the Big Game in San Francisco on Saturday, February 7. Participants will compete in speed, strength, and agility circuits alongside high-energy beats from superstar DJ Disco Lines. Former professional football players and sports media personalities Will Compton and Taylor Lewan of Bussin’ With The Boys and MMA star Michael Chandler will also be in attendance as hosts, bringing the energy. 

As a brand that strives to be a powerful partner for those committed to unlocking their full potential and delivering the highest-level of performance, Phorm Energy is teaming up with some of the biggest fitness names in the game that are after the same goal. The Phorm Energy Training Camp, powered by strength brand REP Fitness, is bringing a high-octane, team-style workout featuring REP equipment to the Big Game. Additional sponsors of the event include: Therabody, Concept 2, and BW Sauna Co.

Ryan and Shane McGrotty, Co-CEOs and Founders of REP Fitness, said: ”REP Fitness &  Phorm Energy share similar values: we both believe in the pursuit of peak performance. This upcoming event highlights the synergy between our brands as we inspire individuals to pursue their strength and full potential.” 

For a chance to do the work at the Phorm Energy Training Camp powered by REP, fans can enter the sweepstakes here and learn more information about Phorm Energy’s plans in San Francisco. Phorm Energy puts those who embrace the grit and strive for something bigger at the forefront of multiple strategic partnerships that embody the brand’s mantra of “doing the work.” 

Phorm Energy announced many new partnerships in 2025, including breakthrough NIL announcements with top college athletic stars Whit and West Weeks and Emanuel Sharp, a multi-year deal with racing powerhouse Hendrick Motorsports, and a powerful partnership with MMA star Michael Chandler.
  
The game-changing energy drink is just getting started and is gearing up for an absolutely electric new year with more to come. To follow the latest on Phorm Energy, visit phormenergy.com and follow the brand on Instagram and Facebook. 
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*L13W Circana Total US – MULC 

ABOUT PHORM ENERGY  

Phorm Energy is made for those who do the work in their everyday lives to unlock their full potential. With a unique blend of ingredients aimed to support mental focus, Phorm Energy hTo celebrate the new flavor in a big way, Phorm Energy is hosting an electrifying fitness challenge ahead of the Big Game in San Francisco Featuring DJ Disco Lines, Bussin’ With The Boys, and MMA Star Michael Chandler

ABOUT ANHEUSER-BUSCH  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.  

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  

ABOUT REP FITNESS  

REP engineers and sells world-class, innovative strength equipment that is sold worldwide. Founded in Colorado in 2012 by two brothers with a shared passion for fitness, REP has grown into a team of more than 200, with operations spanning multiple continents. That shared passion for strength drives REP’s innovative spirit, as the company remains dedicated to creating class-leading fitness equipment at a great value.  
REP has been listed twice on the Inc. 5,000 fastest-growing companies — in 2018 (#450) and in 2021 (#962). REP products frequently earn top-choice rankings across leading fitness publications, including Men’s Health and GQ. For more information about REP, visit repfitness.com.

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