NATURAL LIGHT DEBUTS FIRST-OF-ITS-KIND ‘TREADMOWER’ GIVING FANS A REASON TO STAY MOW-TIVATED YEAR-ROUND

Because the best place to hide out during the holidays…is in the garage

St. Louis, Missouri – January 7, 2026 – Today, Natural Light Beer is revealing a first-of-its-kind turfed treadmill that was engineered to simulate the simple joy of mowing the lawn. Meet the Treadmower.

The Treadmower features a custom mower deck, handle, and immersive screen that turns into a never-ending lawn for uninterrupted mowing glory. Because even when winter shuts down the lawn, the urge to mow never really goes away. One lucky Natty fan will get the chance to win the Treadmower and earn bragging rights as the only person in America who has one.

The start of the year always brings a wave of fitness pressure, but for Natural Light fans, the real frustration isn’t the gym crowd. It’s that they’re months from mowing season. The grass is dormant, the mower is collecting dust, and those who swear by a good backyard cut are left pacing on rubber treadmills wondering why no one has invented a better option.

As the favorite beer brand of grass whisperers and garage enthusiasts, it’s tradition for Natural Light fans to crack a well-earned Natty after mowing those beautiful green stripes into their lawn. With the Treadmower, Natural Light is uniting fans around their favorite pastime even as the temperatures drop, since it’s always summer in the garage.
Krystyn Stowe, Head of Marketing Busch Family & Natural Family, Anheuser-Busch said: “There’s nothing like the smell of fresh-cut grass and an ice-cold Natty in your hand after a perfect mow. But winter shuts down the lawn, and that’s where the Treadmower comes in. The garage is where our fans feel most at home—no fluorescent lights, no crowds—just uninterrupted mowing glory and a cold beer within reach. Some things, like a perfect cut and a Natty, shouldn’t have a season.”

To enter for a chance to win the prop from the Treadmower content, from January 7–28, fans 21+ can follow Natural Light on Facebook, Instagram or X and comment on designated social posts using #nattytreadmower and #sweepstakes.

For additional information on Natural Light, 21+ fans can stay up to date by following @NaturalLight on Facebook and X, and @naturallightbeer on Instagram.

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NATURAL LIGHT® TREADMOWER
No Purchase Necessary. Open to US residents 21+. Begins 1/7/26 & ends 1/28/26. Visit https://NaturalLight.com/Treadmower for free entry and Official Rules. Msg & data rates may apply. Void where prohibited. Enjoy Responsibly. © 2026 Anheuser-Busch, Natural Light® Beer, St. Louis, MO.

ABOUT NATURAL LIGHT 

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. It’s brewed with a blend of premium hops and a combination of malt and corn, producing a clean flavor, light body and satisfying refreshment. In 2023, Natural Light introduced a new, permanent can nationwide, a vintage, yet sleek look and feel that’s inspired by enjoying life’s simple joys. Natural Light is the Natural Choice for when consumers want a great beer at a great price. For more information, follow @naturallight on X and Facebook, @naturallightbeer on Instagram, and visit www.NaturalLight.com.

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

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